Forum Posts

Abdulllah Alamin
Jul 13, 2022
In Welcome to the Forum
Options with multiple data sources, maximizing campaign ROI and proving that audience targeting can achieve the highest degree of complexity. David Szetela, Founder and CEO of FMB Media, gave a detailed overview of all types of advanced retargeting options for the Google Display Network. The Google Display Network is one of the most valuable channels due to its extensive reach, versatility in ad format, and extensive targeting capabilities. Check out his slides to find his tips for each targeting ability: Advanced Targeting for the Google Display Network by David Szetela of Search Marketing Expo - SMX I was particularly intrigued by Andy Taylor, Associate Director of Research at Merkle, on a new(ish) AdWords feature he's been tinkering with: Customer Match. I'm sure you were all jumping out of your seats when jewelry retouching service this came out last year - we certainly were, so naturally we were all very eager to hear its results. Taylor found that although customer correspondence generates less than 5% of clicks, returns average twice the conversion rate at one-third the cost for Google PLA. Ratios like these never last, so now's a good time to jump into the game if you're not already playing. Despite returning, one caveat to Customer Match is that Google is experiencing some issues when matching emails with searchers. The match rate of customer correspondence varies a lot depending on the email provider (Gmail having a 90% match), but also on demographics. Younger people frequent Gmail, so if you plan to target this demographic, Customer Match will provide you with a more comprehensive list. Aside from a small scope, I think client matching is an option that has yet to be explored in depth.
0
0
3
 

Abdulllah Alamin

More actions